I was Director of Technology for SheKnows.com from 2007 to late 2010 where in the course of 3 years, we saw site traffic go from 2.4m / mo to 49.5m / mo which had us as #3 in the Women’s Lifestyle vertical (according to ComScore). The site was redeveloped with a new custom CMS using CakePHP, and custom sites were built for clients to increase site offerings to advertisers.