Product Manager role in Digital Transformation

Product Managers, you’re the key to your company’s Digital Transformation. But what does that mean? And how do you ensure that your product is a success in this new digital world? This blog aims to give you some insights into what role a Product Manager can play in turning your company into a leaner and more agile organization that can take on its competitors and win.

Why Product Manager?

Product management is a key role in digital transformation. Product managers are responsible for the success of the product and must operate with a high level of autonomy, accountability, and drive to succeed.

Product managers must be able to speak the language of both business and technology to understand what’s possible with a given set of resources and constraints. Their job is not only to execute but also influence company strategy by communicating new opportunities for innovation, as well as potential roadblocks that could prevent a project from succeeding.

In Digital Transformation, what will change for product managers?

If you’re a product manager, you’ll need to be more strategic and business-savvy than ever before. Product management is becoming more strategic. That means you’ll need to make sure the right products are built, but also that they can deliver value in the market. You’ll also need to understand how users interact with those products and how they fit into the overall strategy of your organization. In other words: Your focus should be on building great products that people want—and then making them successful!

That’s not all that will change though; there are some other important changes as well:

You’ll have less technical responsibilities because everything is becoming digitalized so quickly now (think about all those new digital devices!). However, this means you may have more collaboration across teams since it’ll be even easier for everyone to communicate together digitally as well as physically (like at company meetings). This might mean working closely with teams like marketing or sales who don’t usually talk directly with developers much before today’s technology made this possible!

What do we hear from product management colleagues?

You’re a hybrid role.

In your day-to-day, you’ll be working with both business and technical teams, as well as creative and marketing teams. You’re part marketer as you work with customers to define what problems they have and what they’re looking for in solutions. You’re also part designer because you’ll need to understand how people interact with products—and look at them from the viewpoint of your end users—to ensure that the product is easy to use and intuitive.

You’re also strategic: thinking about long term goals for an organization, identifying key opportunities within those areas, creating plans for achieving those goals or opportunities by delivering products or services that solve problems for customers or prospects; communicating those plans; coordinating activities across functions such as engineering (or other functional groups), quality assurance/testing, operations management etc.; monitoring progress against plan; making adjustments when necessary while still keeping sight on overall vision & strategy

Is the process of product development agile-ready?

In order to be agile-ready, a product development process must be able to respond quickly and efficiently to changes in its environment. Agile development proponents believe that the best way for software companies to meet this requirement is by adopting an iterative approach that involves frequent revisions of an initial vision for a product as it evolves over time. In addition, agile methods usually have fluid teams that are organized into small units. The members of these teams are selected based on their individual expertise and ability to work together effectively rather than seniority or rank within their organization; they also have equal decision rights when it comes time for making decisions about project direction or priorities.

How to become more agile as a company?

The Product Manager role is one of the most powerful roles to help companies become more agile, with a strong emphasis on product development process, organizational agility and mindset.

Organizational Agility

Product managers need to be able to develop products by working closely with teams across the organization. This includes user research and design teams as well as engineering, sales and marketing. Agile organizations need product managers who can collaborate with these groups effectively. They also require product managers who can take a leadership role when needed by facilitating discussions between technical and non-technical members of their team. Finally agile organizations value individuals who are able to work cross-functionally so that they can better understand how different functions within an organization contribute towards achieving overall goals.

Agile Mindset & Behavior

Agile is not just a methodology or process. It is a mindset. In order to understand how agile works, you need to change the way you think about product development and products. You need to build an agile mindset.

This means that instead of thinking of your company as producing one big thing (a product), you should think of it as producing many little things (features). For example, if I worked for a manufacturing plant and my boss told me “our goal this month is to produce 100 cars”, then I would have a very different view from if my boss told me “our goal this month is to produce 10 features”. The first scenario feels like a big project because it takes place over such long periods of time and involves so much effort from everyone involved; the second scenario feels manageable because it can be broken down into smaller tasks with shorter deadlines which are more focused on individual output rather than overall performance. Agile is not a tool, but it is a mindset. As such, it can be learned, trained and practiced.